George Lucas secured the merchandising and sequel rights to Star Wars before filming, after the 1973 hit American Graffiti.

1973 · 1977 · apart: 4 years

At first only one company, Kenner, agreed to make toys from the film.

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The event

• Star Wars is released1977 · Los Angeles. On 25 May 1977 George Lucas's space saga opened in cinemas. It became the highest-grossing film to that date, revolutionised visual effects and ushered in the era of blockbusters and a vast media franchise.

20th century

More amazing facts

• 1971 In 1971 astronaut Alan Shepard played golf on the Moon.
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• 1975 In 1975 an American became a millionaire selling ordinary stones.

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